25 February, 2010

Helping Cardoso Island

Sample of the picture sold at the auction
Photo: © Daniel De Granville, 2007


“ Granting image usage rights, free of charge, for non-profit socio-environmental organizations, scientists, researches done in public schools and universities, philanthropic publications aimed at environmental awareness, artistic projects with socio-environmental purposes and others”.

The sentence above is part of the section about Photo in Natura’s socio-environmental commitment. More than just publishing phrases randomly on our website, we must constantly evaluate whether we are effectively accomplishing these precepts – if we say that we do it, we’ve got to do it.

Thus, I recently received a request from Graded School – whose study trips I have joined a couple of times – to collaborate for a good cause. The school organized a charity auction to fundraise in order to build a community center at the marvelous Cardoso Island, south coast of São Paulo, and asked if I could donate one of my photographs.

I agreed without thinking twice, contributing with a 30 cm x 45 cm (12 in x 18 in) print of the picture that illustrates this post – taken at the Island in 2007 – accompanied by an Authenticity Certificate, proving its origin and the limited edition of 12 copies.

It is good to know that somehow, besides the environmental awareness that I try to foment through images, my photography is helping those who need.

Restinga vegetation at Ilha do Cardoso
Photo: © Daniel De Granville, 2009

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