01 August, 2007

The 40-feet long Jaguar!

. First draft of the panel created by Competence...
(Photo: © Daniel De Granville, 2007)

The Competence Agency (Brazil) has just created and installed a 12 x 7 meter (40 x 23 ft) billboard for Itaipu Binacional using one of my jaguar pictures done on assignment. The huge panel is part of the publicity material for Bela Vista Biological Refuge. So, if some day you happen to be driving by... Beware of "my" Jaguar!

... and the final result of the billboard
installed by an avenue in Iguassu Falls (Brazil)
(Photo © Maikel Silva / Competence, 2007)

(This made me think about the “battle for megapixels” brought up by digital camera advertisers. It seems kind of exaggerated to feel that your brand new 6, 8 or 10 megapixel camera becomes “obsolete” after a couple of months, as some will try to make you believe... Obviously, a higher resolution will allow larger prints with less interpolation and more possibilities of cropping your image, but how much money is this really worth?)

* The photo of this jaguar was taken with a Canon EOS 30D camera
and Canon EF 100-400mm f/4.5-5.6L IS USM lens*


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